The IEEE Women in Engineering International Leadership Summit (WIE ILS) Marketing Guidelines provide a comprehensive toolkit to ensure consistent, impactful, and professional branding across all summit communications. From logo usage and website templates to social media strategy and visual storytelling, these resources empower organizers to amplify their message and engage global audiences effectively.
Slide deck
This slide deck outlines the essential branding and marketing standards for IEEE WIE ILS events. It includes:
- Branding essentials: logos, colors, typography
- Website and virtual event templates
- Social media strategy and updates
- Messaging guidelines and engagement tools
- Platform comparisons and event planning resources
The goal is to maintain brand consistency, enhance visibility, and foster meaningful engagement across all summit touchpoints.

Logo usage
To build trust and reinforce brand identity, all summit materials must feature the IEEE WIE ILS logo paired with the IEEE WIE logo. Logos should be placed with proper spacing (0.5″)—typically top left and bottom right—and applied consistently across print, digital, and web assets. This dual-logo approach ensures alignment with IEEE’s global branding standards.

Social media & marketing templates
Maximize your summit’s reach with ready-to-use social media templates and promotional assets. Engage audiences across platforms:
- Facebook: @ieeewomeninengineering
- X (Twitter): @IEEEWIE
- Instagram: @wieexchange
- LinkedIn: IEEE Women in Engineering
- IEEE Collabratec: WIE Global Network Community
Stay current with updates: optimize Instagram captions for SEO, use Reels on Facebook, and leverage LinkedIn’s video headers.




